Solutions Group Fundamentals: When It’s Time to Franchise, Treat Your Franchisees Like Family

Solutions Group Fundamentals: When It’s Time to Franchise, Treat Your Franchisees Like Family

You’ve heard the story before: New restaurant concept develops with a tight-knit founder team. Success followed by franchising. Franchisors come on board. New locations open. New people get involved. Everybody has an idea of how things should operate. Chaos ensues.

Solutions Group Fundamentals: Putting Experience on Your Menus Serves Up a Better Bottomline

Solutions Group Fundamentals: Putting Experience on Your Menus Serves Up a Better Bottomline

Restaurant operators invest big amounts of time and money to their unique mix of appetizers, entrees, sides, desserts and beverages for the perfect menu. Each item is carefully considered for it’s appeal, food cost, and prep time. Some operators even bring in professional menu consultants to further ensure the success of their menu because the big impact it has on their bottomline.

Solutions Group Fundamentals: The Top 5 of Local Store Marketing

Solutions Group Fundamentals: The Top 5 of Local Store Marketing

While the past decade has brought big changes to the way restaurants drive their business, one fact has not changed—the biggest share of a restaurant’s traffic will come from a 2-3 mile radius around the location. Whether LSM programs are communicated via traditional print, digital marketing or social media, the objective is always the same: Build business from people in your neighborhood.

Solutions Group Fundamentals: Build Sales with Four-Walls Marketing

Solutions Group Fundamentals: Build Sales with Four-Walls Marketing

In today’s marketing world, with its focus on digital, social and programmatic marketing, it’s easy to overlook one of the most powerful, and cost-effective marketing tools in your box—marketing to the guests inside your restaurant—also known as Four-Walls Marketing.