You’ve heard the story before: New restaurant concept develops with a tight-knit founder team. Success followed by franchising. Franchisors come on board. New locations open. New people get involved. Everybody has an idea of how things should operate. Chaos ensues.
Restaurant operators invest big amounts of time and money to their unique mix of appetizers, entrees, sides, desserts and beverages for the perfect menu. Each item is carefully considered for it’s appeal, food cost, and prep time. Some operators even bring in professional menu consultants to further ensure the success of their menu because the big impact it has on their bottomline.
While the past decade has brought big changes to the way restaurants drive their business, one fact has not changed—the biggest share of a restaurant’s traffic will come from a 2-3 mile radius around the location. Whether LSM programs are communicated via traditional print, digital marketing or social media, the objective is always the same: Build business from people in your neighborhood.